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Reed Dunn Portrait

GET TO KNOW REED

I’m Reed, an award-winning home cook on a mission to help you create wholesome, plant-based and pescatarian meals with confidence. What started as a passion for cooking with whole, seasonal ingredients has grown into a dedication to making meals simple, fun and approachable. Here you’ll find easy recipes, cooking tips and inspiration to get you back in the kitchen, cooking with what’s available to you.

Check out these most-loved and frequently asked about recipes.

Pescatarian

Approachable, delicious recipes that take the intimidation out of cooking fish and seafood.

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Vegetarian

Simple, nourishing plant-forward recipes that focus on seasonal ingredients.

2025 Gift Guides Image

HOLIDAY GIFT GUIDES

From my favorite cookbooks to essentials for the pizza lover on your list,
check out my holiday gift guides curated just for you. When you shop
the gift guides, I may earn a small commission that helps me continue
to develop recipes for all to enjoy.

Whole30

Creamy Mashed Potatoes

If you’re looking for the most comforting side dish for any meal, these Creamy Mashed Potatoes are a non-negotiable for…

PLANT-BASED WHOLE30

Planning a Plant-Based Whole30? These quick-and-easy recipes will ensure you never get bored with meals.

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SALADS

Cocktails & MOcktails